Every day in 2021, Russians used mobile apps half an hour more than they watched TV. People spent more than four hours a day in mobile apps and spent $1.5 billion – 19% more than last year.

There is no lockdown in 2022. But mobile apps are still needed: people keep ordering items at home and paying bills on special services. Overall, mobile traffic on the Internet accounts for 83%. Analysts believe that the reason is the peculiarity of the content on the Internet – it is convenient to interact with it from your phone.

How to make an in-demand app
You’ll find a bunch of cool but useless apps on the Internet. Chances are they were made for laughs, but we can’t help but think about the fact that someone spent money and time on a beer simulator. That’s not an option for us. But then how do we make a good product?

1. focus on users.
   Making an app for users, not for gimmicks, will help with a clear plan. First it is important to understand what the target audience lacks, then look at what your competitors offer, and then come up with unique features. With this approach, you will not only solve your client’s problem, but also make money. After all, the higher the audience loyalty, the more profit the business will make.
2. Think of unique features.
   Every mobile app should have something that sets it apart from the competition. In the marketing world, this is called a unique selling proposition, and developers say “killer features”. Here are some good examples:

Think about what special functionality you offer the user. Perhaps the target audience has something that “hurts”, and you can close this pain with an app. If you’re delivering food, see what your customers are missing. Let’s say your competitor doesn’t deliver to the outlying areas of town. Expand the delivery area or add local stores to the app so that residents order food there.

There are so many applications on the market that it is almost impossible to create something absolutely unique. And there is no need to be. Uniqueness has ceased to be a selling point. It’s more important to make a user-friendly service with a focus on your target audience and healthy communication with your customers. Put all of this together in one app, and you have a product that users will love.

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Develops the structure of the site, created on the basis of customer specifications, which were subsequently pre-approved by the customer.
Drawing a layout of the site based on the approved structure. Basically, designers choose for raster graphics – Photoshop, and for vector graphics – Corel. In principle, you can draw in any graphic editor. The developed layout is also approved by the customer.
Then, the approved layout is converted into html and css-code, which is already available for opening a browser. This process is called website layout.
The received html layout, which we made in the process of make-up, you need to fill with content (content) and images, and also not to stuff constantly by hand, you need to make integration of our html layout with CMS (content management system).
Everything. Now we “lay out” our site on hosting and publish the resulting pages on the Internet. Let’s dwell on the process of web site layout and find out what it is. Perhaps someone else is not familiar with the term.

So, what is the layout of the site?
Makeup – the process of writing code for a web page in html and css, ie so that browsers understand it and display it correctly. When all browsers display a web page correctly without “breaking” its structure – this is called cross-browser coding. Let’s go back to the code of html – what is this code? It is quite simple, this code is responsible for ensuring that all elements of the compiled web page correspond to the drawn and approved layout design and in different browsers the site does not “break” the structure.

An example, a two-column layout of the website with the header, the right navigation menu and the bottom (footer). At the top will be the company logo and site slogan. Next comes the content block – this is the area where the information will be placed. To the right is the navigation menu for the site. The bottommost footer – contains copyright or information about the owner of the site.

A lot depends on high-quality layout of the site and it is quite difficult and time-consuming process, which requires a certain level of knowledge of the webmaster (codifier). The layout should contain a minimum of html code, be valid, cross-browser and semantic. Now in more detail:

1. unnecessary code – affects the loading speed of the site, so the code must be optimized;
2. Validity – the correctness of the writing and use of html code must comply with W3C (World Wide Web Consortium) standards
3. Cross-browser – the display and operation of the site in all popular browsers should be identical. Identity means no layout breakdowns and the ability to display material with the same degree of readability.
4. Semantic layout – creating web pages using html tags according to their purpose. Bad layout, with bad code can very much load the site, and it will load slowly and not look the way it should, can “break” in structure. Therefore, the process of layout – this is one of the most important stages of creating a site. That’s why there are people who are specifically engaged in this process, and they call themselves html coders, or html coders.

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TIL
Without it a modern IT manager can not live. Most systems are based exactly on the service approach and the ITIL glossary (tickets, incidents, problems, SLA, CMDB, response time, resolution time, escalation, change, service requests, etc.).

Project methodologies (ANSI PMBOK, PRINCE2)
The IT manager constantly comes across these or those projects, so he must be able to manage them competently. There are no options here. This is the basics. Choose what you like and study (PMI PMBOK, PRINCE2). The price of the question is in the range of $ 1000, depending on the level of certification. Which methodology is better – a matter of personal preference and place of work (for example in Europe Prince2 is more popular). However, I strongly advise you to choose one as your primary methodology and to become acquainted with the basics of the second methodology.

Agile
This trendy word hides a whole layer, which is called Agile approach to development (Scrum, FDD, XP and others). Where to read: you can actually read in many places. Only lazy man hasn’t written about Agile.

DevOps
In a nutshell, it’s like Agile, but for sysadmins. It’s very imprecise, but it gets the point across. When developers switched to agile methodologies, IT operations became the lagging block, which slowed down the developers who were giving out “up to the hilt”, every two weeks. DevOps is eliminating this problem (or trying to).

Vendor-dependent certification
I should point out right away that vendor-independent certifications are little more than useless (with very few exceptions) and I won’t dwell on them. What vendor certification to get – I can’t tell you, it depends on the path you’ve chosen.

MBA
Many heated battles were devoted to the question, but is it necessary to spend time and effort on the MBA? My opinion – if there is a possibility, it is worth it.

Finance
An IT manager, in any hypostasis, has to deal with finances. Understanding such things as budgeting, types of costs, depreciation, payback and return on investment and many others is vital in day-to-day business. Ideally, it’s not a bad idea to get a second college degree related to finance and economics.

Security
Ensuring security in information systems is one of the key aspects of an IT manager’s job. At a minimum, it’s necessary to know the basics and know the software for security: antivirus, IDS/IPS/DLP systems, protocol analyzers, cryptographic software, firewalls, means and software for authentication, means and software for video surveillance. It is very useful to get acquainted with ISO 27001 (standard). It is a good experience to be involved in any level of PCI DSS compliance certification.

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